Wonder How the Next Generation Wants to Drive Sustainability? Check out These "Future Influencers" from Siemens

Siemens AG has brought together what its leaders consider to be likely “future decision makers and thought leaders” to exchange ideas, participate in live dialogues and otherwise collaborate on how best to create a more sustainable energy future.

Community managers, led by Siemen’s Social Team Leader Sarah Hashish at corporate headquarters in Munich, have invited candidates from around the world to engage. At least twice a year since 2011, a handful of candidates participate in forum webcasts moderated by the Harvard Business Review where they interact in-person with a Siemens executive and senior professionals.

Since  launching Future Influencers, Siemens has collected more than 50 ideas of how to address the most pressing and urgent sustainability issues. Not only is Siemens interested in their ideas, but the process of engaging and sharing those ideas connects them with the thinking that is guiding the next generation of business, policy and academic leaders. Some of them could be people Siemens might want to hire, need to do business with or simply want to be associated with to promote its brand and reputation around the world as an “innovative and open-minded company.”

Whether on the web, through Twitter, Google+, and/or YouTube, to name a few, Siemens is measurably increasing its digital footprint along with its position as an “employer of choice” in the “global war for talent.”

Siemens currently counts more than 180 persons it deems to be “high profile” members. It has completed four “collaborations” and earlier this month conducted its 4thforum  / webcast with the Harvard Business Review at the CERAWeek energy conference in Houston organized by IHS Energy.